The global ascent of homegrown designers like Michael Cinco, Monique Lhuillier, and Veejay Floresca underscores the international appeal of Filipino designs. The Filipino knack for artistry is deeply rooted, and it's no surprise that the Philippines boasts its own fashion brands that captivate discerning fashionistas.
Manila's residents revel in retail therapy, often pairing it with brunch outings or exploring the city's food parks, ensuring delightful experiences. So, the next time you're out shopping, keep a watchful eye for these Filipino brands that are elevating the domestic fashion scene.
Áraw
In the face of tropical heat, comfort reigns supreme. Enter Áraw, a brand that champions light, breathable fabrics—a perfect match for island hopping. Carla Sison founded this brand after returning to the Philippines from Europe, facing the challenge that many women encounter: a lack of suitable attire.
Sison shared with fashion site Preview: "Moving here a year and a half ago from Berlin, with almost nothing suitable to the city heat and the beach. I needed to overhaul my wardrobe but found it really difficult to buy clothes that suited my style. I think from there I noticed a gap in the market and honed in on what I wanted for here."
Explore their terno-inspired tops; a modern twist on the traditional attire with delicate butterfly sleeves, making a bold statement.
Anika
Inspired by Los Angeles' fashion scene, Anika caters to various women archetypes: the fuss-free feminine, the playful sophisticate, and the casual-cool advocate. Founder Anika Martinez spent several years in LA before returning to the Philippines.
While the brand draws international inspiration, its clothes seamlessly integrate with Southeast Asia's vibrant culture. Martinez explained to Sassy Manila: "I love to create 'elevated essentials,' pieces that every woman should own in their closet and could wear all year round on heavy rotation."
Bayo
A stalwart since the 1990s, Bayo epitomizes girlish preppiness. Evolving from an atelier in Makati to the ready-to-wear market, Bayo has become an integral part of local fashion. Notably endorsed by celebrities like Lea Salonga and KC Concepcion, it celebrates its 26th year with a campaign, "Fashion Fiesta," reimagining classic, versatile pieces in sync with various Philippine festivals.
Boom Sason Quick Custom RTW
Boom Sason's maillots and bikinis have graced many Filipino celebrities, and her RTW venture has been warmly received. Importantly, Sason's designs are inclusive, catering to various body types.
Sason's online store ships worldwide, offering a convenient way to acquire her designs. Embracing empowerment, she shared with FemaleNetwork: "I want [women] to understand [that] I make swimwear and clothes for all shapes and sizes because I want them to feel empowered."
Founded amid the peak of pandemic in 2021, Pyrosi Wear takes pride in its handcrafted women shoes and clothing by skilled Filipino artisans. Their label showcase modern and trendy designs with a focus on comfort. Setting themselves apart from the other brands are their commitment to provide good quality products at an affordable price point.
Four Cranes
Timeless elegance defines Four Cranes. Minimalist designs in lightweight fabrics form the core of this label's aesthetic. Owned by sisters Jam and Janine Sanciangco, Four Cranes collaborates with local craftsmen and sources materials within the Philippines.
Harlan+Holden
With a global presence spanning countries like Jakarta, South Korea, and beyond, Harlan+Holden exemplifies relaxed, comfortable fashion. Co-founded by Mia San Agustin and Eman Pineda, the brand embraces a laid-back style while retaining femininity.
San Agustin expounded on their approach in an interview with Preview: "We make sure our clothes can be worn over and over, mixed and matched, a go-to for travel… our starting point are these 'lifestyle guidelines.'"
Kaayo Modern Mindanao
Kaayo, meaning "kindness," aims to shed light on a different facet of Mindanao. By showcasing pieces crafted from traditional weaves by indigenous tribes, Kaayo supports local weavers, designers, and artisans.
Founded by Marga Montemayor Nograles and Mary Ann Montemayor, Kaayo seeks to blend tradition with contemporary trends, championing Filipino culture.
Kamiseta
Described as "hip, youthful, and active," Kamiseta breaks norms by enlisting foreign endorsers instead of local celebrities. With designs catering to women aged 16 to 34, Kamiseta offers cool, casual classics.
Neon Island
Neon Island's vibrant, hand-drawn prints and colorful attire are a hit among young fashion enthusiasts. Founded by Chi Gibbs, daughter of singer Janno Gibbs and actress Bing Loyzaga, the brand combines bright aesthetics with Filipino culture.
Piopio
Piopio, owned by Paloma Urquijo Zobel, showcases pieces crafted from inabel, Ilocano handwoven looms. The brand highlights the talents of artisans from El Nido, Palawan.
Zobel aims to restore traditional Filipino arts to their former prominence, a lofty aspiration driving her commitment to her craft.
Sefra Babewear
Sefra addresses a gap in the market by offering lingerie catering to Filipina body types. With transparency and comfort at its core, Sefra's bralettes, panties, and teddies celebrate diverse body shapes.
Susto The Label
Susto, once known for cocktail dresses and formal wear, has evolved into a purveyor of modern and edgy pieces. With a focus on clean lines and effortless style, Susto offers an array of outfits perfect for various occasions.
Two Chic Manila
Two Chic Manila offers design-driven pieces with an emphasis on luxury for everyday wear. Founded by sisters TC Alvarez-Sibal and Ana Alvarez-Laygo, the brand delivers elevated essentials.
Undo Clothing
Embracing minimalism, Undo Clothing offers clean, flowing midi dresses, structured pants, blazers, and resort wear. With worldwide shipping options, Undo ensures that effortless, elegant fashion knows no bounds.